E-comm: Tracee Ellis Ross' New Pattern Beauty Collection Just Dropped at Ulta

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When icon and starlet Tracee Ellis Ross introduced Pattern Appeal in fall of 2019, it was the conclusion of a 20- year journey to create a line of items that celebrated curlies, coilies and tight-textured hair.

The initial line included a collection of hair shampoos, conditioners, hair serums and a leave-in formula designed to empower and nurture curly hair. However on Juneteenth, Ross introduced Stage Two of Pattern’s products: a full range of styling gels, creams, a hydrating mist and more … and now the launch has actually dropped at Ulta!

The line functions 15 products to pick from, and likewise consists of nourishing oil treatments, picks and detangling combs. Shop a few of the line’s highlights listed below, and have a look at the rest at Ulta!

Pattern Hydrating Mist

Proclaimed to be the “nectar of the gods,” this hydrating mist revitalizes and reactivates curls with components such as aloe vera, coconut oil and avocado oil, and also secures hair from environmental stressors. And it smells delightful thanks to Ellis Ross’ carefully picked aroma, integrating neroli, rose and patchouli.

Pattern Styling Cream

Set your twist outs, braid outs, bantu knots, wash-and-gos and more with this oil-rich setting cream, featuring touchable hold and exceptional wetness penetration. What makes it so nourishing? The special combination of shea butter, cacay oil and sweet almond oil, which also promotes hair retention. It also features that signature sweet flower fragrance.

Pattern Strong Hold Gel

Sea moss, aloe vera and chia seeds combine to nourish curls with this flexible strong hold gel, formulated to provide long-lasting hold without breaking hair or edges. It’s designed to strengthen curls and functions bullt-in slippage so you can quickly distribute it through your hair, or utilize it for a slicked-back look. And yes, it smells magnificent!

Pattern Hair Tools Set

This set has everything you need to get your curls and coils in tip top shape, from a detangler to assist work out clumping curls to a pick to get your ‘do to defy gravity.

Pattern Edge Control

Tame your infant hairs and smooth your edges with this long-lasting healthy hold formula, which likewise features Pattern’s signature aroma.

Pattern Curl Gel

Make your wash-and-go even easier with this fab curl gel, made to develop the supreme specified, bouncy curls with medium hold.


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