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Kylie Jenner triggered a stir by unfollowing her closest buddies– including Sofia Richie and Victoria Villarroel– however a source tells us it was all ‘business.’

Kylie Jenner, 23, got fans talking this week when she unfollowed nearly all of her BFFs on Instagram. While it appeared like there may be some drama, it ends up the makeup magnate had a quite wise reason for the social media purge. “Kylie understood that whittling her list down would highlight the precise pages she wished to showcase for her fans and ideally get them to follow,” a source spilled to HollywoodLife EXCLUSIVELY.

Of the 28 she continued to follow, Stassie Karanikolaou seemed the only good friend exempt from the purge in addition to her member of the family, popular fan pages and naturally her own brands Kylie Cosmetics and Kylie Skin. “Pages like Kylie Cosmetics and Kylie Skin to promote her own brand names, and she ensured to include a few of her fan pages to reveal them the very same love they’ve shown her all these years,” they added, noting it was a “short-term” marketing school.

Kylie Jenner
Kylie Jenner unfollowed numerous of her friends on Instagram, causing fans to hypothesize. (MEGA)

They all know the name of the video game,” our expert added.

The timing was particularly curious as Kylie has actually been vacationing in Aspen, Colorado with her household, consisting of mama Kris Jenner and sis Kourtney Kardashian and Kendall, as well as Fai, in a $450 K a month estate. Specifically, Fai was photographed on a shopping outing with Kendall simply six days prior to Kylie’s unfollow spree.

” Kylie is a master of social media and organization … This was all a part of a larger plan and it was all service. “She just desired to focus to be on her brand and brands she wants her fans to understand about.

Kylie routinely posts about her cosmetic and skin care lines on social networks, even commemorating National Bubble Bath Day on Jan. 8 with an incredibly sexy post! The mommy of Stormi Webster, 2, appeared to present nude in a tub as she gathered her own increased aromatic bubble bath. In current weeks, she also promoted her impressive Grinch– themed Kylie Cosmetics holiday collection with a number of themed photo shoots.

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