In a nutshell: Worldwide smartwatch deliveries dipped a little in the fourth quarter due to a fresh wave of Covid-19 outbreaks, resulting in an almost flat complete year. Still, there were a couple of brilliant areas, including Apple’s mid-range Apple Watch SE which could prompt others to put a bigger emphasis on non-flagship smartwatches progressing.
According to Counterpoint Research’s newest Worldwide Mobile phone Shipments Tracker, Apple further strengthened its position as the leading smartwatch maker throughout the holiday quarter. Compared to the exact same period a year earlier, Apple handled to grow its market share by six percent. Samsung increased its share by one percent while other significant players like Huawei and Fitbit either lost market share or experienced no growth compared to Q4 2019.
Counterpoint senior expert Sujeong Lim had high praise for the Apple Watch SE, the mid-range alternative to the Apple Watch Series 6 that was introduced in September. Lim thinks the SE will spur others consisting of Samsung to release similar variations that move adoption closer to the mass market.
The Apple Watch SE starts at $279, a bit less than the $399 that the Apple Watch Series 6 commands, but you will likewise compromise some key features like an always-on screen, ECG functionality and sheer processing power.
Lim additional notes that over the next three to 4 years, budget gamers like Oppo might acquire considerable market share and assistance bring down rates through increased competition.
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