The Galaxy SmartTag is a BLE fob launching on January 29 for $29 The Galaxy SmartTag adds Ultra-Wideband support, with accessibility coming later this year at $39 The one caution would be that SmartTags will only work with Samsung Galaxy gadgets.

Samsung threw its hat in the ring on Thursday to challenge Tile with its item tracking solution, the Galaxy SmartTag. The fob quickly connects to a set of keys or stashes away in a knapsack pocket to help users find their possessions if they lose track of them.

Galaxy SmartTags launch on January 29 alongside the Galaxy S21 flagship phones. Pre-orders began today. Samsung is distributing one SmartTag to anyone who buys any design of Galaxy S21 by January28 Separately the trackers cost $30 each.

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As far as developments, Galaxy SmarTags are not all that various from Tile’s trackers. If all else fails, users can command the Galaxy SmartTag to ping audibly.

Another difference, and probably a more significant one, is that Galaxy SmartTags will just work with Samsung Galaxy phones.

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