The huge picture: Roku on Wednesday said it closed out 2020 with 51.2 million active user accounts, an increase of approximately 14 million accounts on the year. It’s yet another sign of the times, where consumers are increasingly outing out of traditional pay TELEVISION services in favor of more versatile and affordable streaming options.
In the 4th quarter alone, Roku users streamed an approximated 17 billion hours of material, pushing the overall variety of hours streamed for the full year to 58.7 billion. That’s a boost of 55 percent for the quarter and the complete year, Roku said.
With the milestone, Roku is basically neck and neck with Amazon. Back in late December, the e-commerce giant exposed that its Fire TV platform went beyond 50 million month-to-month active users in 2020.
In Roku’s annual cord cutting study in 2015, the streaming media professional found that 32 percent of US households didn’t have a traditional pay TELEVISION membership while another 25 percent had cut down on their pay TV service. Saving cash was mentioned as the leading factor for cutting down or getting rid of standard pay TELEVISION memberships.
By the end of 2024, it is approximated that fewer than half of the homes in the United States will be doing business with a standard cable television or satellite service provider.
Image credit rblfmr, J.J. Gouin