The next action in increased marketing efforts for the league came on Tuesday when they revealed that the naming rights to departments were formally being sold off. This is the 2nd thing about the departments this season that will exist for this year just, as they have actually all been realigned as a result of travel restrictions in between the United States and Canada because of the COVID-19 pandemic.
All the Canadian teams, for example, are organized into the North Division.
While there hasn’t been a main factor for why the divisions and helmets have been sold off to advertisers, the dominating belief is due to the fact that of a purported shortfall in revenue from the NHL. The league, like others, is reliant on ticket sales, which have actually certainly not been taking place as an outcome of the COVID-19 pandemic.