The “commercials” in WandaVision have actually been subtly referencing various aspects of Wanda’s life and the broader Marvel universe, and this one is no exception. It’s a recommendation to one of the biggest occasions in Wanda’s life so far.
Lagos appears in Captain America: Civil War as the website of an Avengers objective gone wrong. Numerous of the heroes, Wanda included, are sent out to stop Brock Rumlow from taking a biological weapon. Rumlow attempts to carry out a suicide explosion to secure Captain America with him, however Wanda consists of the explosion. A brief mistake on her part, nevertheless, mistakenly reroutes the explosion into a close-by building, where lots of innocent people– significantly, several Wakandan humanitarian employees– are eliminated.
The result of Wanda’s inadvertent destruction is the creation of the Sokovia Accords, developed to keep an eye on beings with superpowers. Of course, the disagreements amongst the heroes over whether or not to sign the Accords cause the “Civil War” that divides the Avengers down the middle. Wanda herself is overwhelmed with regret and grief after the accident, particularly after Tony Stark limits her to remain at the Avengers head office (although Vision tries to assist her, and the seeds of their relationship are planted).
Within the “Lagos Paper Towels” business, the discussion greatly shows that guilt over Wanda losing control over her powers and causing harm she didn’t plan. “For when you make a mess you didn’t imply to,” the business tells cheerily. It’s clear that this commercial is referencing the fatal “mess” Wanda made in Lagos, and it also suggests another layer to what’s happening in Westview. The program appears to be confirming that Wanda is intentionally keeping all the town’s genuine locals hostage– which is an uncomfortable and frightening experience for them– this commercial suggests that there’s still a component of the unintended to it all, and we’re very curious to see how it pans out!