China’s short-video wars are warming up

” W E OBJECTIVE TO be the most customer-obsessed company in the world,” declares the opening line in the 700- page prospectus from Kuaishou, a Chinese video app.

Kuaishou’s earnings have actually soared in current years, reaching 25 bn yuan ($ 3.6 bn) in the very first six months of 2020, up by nearly half on the previous year.

Douyin, TikTok’s Chinese sis app and Kuaishou’s arch-rival, is better insulated from the regulatory crackdown.


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