From second daughter to supermodel! Ella Emhoff‘s stylish Inauguration ensemble has caught the eye of none besides the distinguished modeling agency IMG Designs.

The stepdaughter of Vice President Kamala Harris, Ella made waves for donning a sparkling Miu coat to her Momala’s swearing in on Jan. 20.

Now, she’s the most recent face of IMG Designs, the top-tier brand name announced on Jan.28 IMG likewise represents Gigi Hadid, Bella Hadid, Ashley Graham and Karlie Kloss, so she’s in very good company.

” It’s not actually about shape, size or gender any more,” said Ivan Bart, the president of IMG Designs, to The New York Times

She is a senior at New York’s Parsons School of Design, studying arts and focusing on textiles, though she got modeling experience over the past year.

Ella told the NYT, “I was pretty amazed when whatever with IMG was taking place since when I was more youthful, I never ever saw that as belonging to my timeline.” She continued, “As someone who, like a lot of girls out there, had self-confidence concerns, it is frightening and scary to go into this world that is hyper-focused on you and the body.”

Kent Nishimura/ Los Angeles Times through Getty Images

Yet, she’s drawn to the current motion within the modeling industry to enhance inclusivity and variety, and intends to be “part of that modification,” noting she has “actually odd tattoos and sort of a funky haircut” with her signature curly hair.

She said her household was “protective” of her and initially reluctant about the modeling offer, since of how “intense” the market can be. ” when they saw my interest in it and saw what is changing in that world … I believe they’re pretty delighted I can be part of that.”

The innovator has already upgraded her Insta bio to reflect her association with IMG.


Her chats with Ivan started during summer season 2020, when the officer observed Ella at a political fundraiser. They started talking about her potentially joining the modeling agency, and over Zoom, she showed him her loom and homemade knitting projects.

Her 318,000 followers likewise got a take a look at her lively knitwear on her Instagram page, where she just recently flaunted a Tweety Bird bag, along with a three-part matching set with a handbag, swimwear top and container hat in a neon green checkered print.

Ivan confessed Ella really captured his attention at the Inauguration in Washington, D.C., as he believed, ” Wow, she’s interacting fashion.”

He shared, “What she wore and who she was that day was in line with the person I satisfied … That’s why everyone discovered her.”

For the historic event, she relied on celebrity stylists Jill Lincoln and Jordan Johnson, who have dealt with such stars as Jennifer Lawrence, Rachel Brosnahan, Margaret Qualley and Kiernan Shipka


The fashion duo told E! News after the 2021 Governmental Inauguration, “We sensed she would get some attention because she has an extremely specific look and aura, and would stand out whether wearing denims and a tee, or a neon ball dress.”

They showed to be rather clairvoyant by forecasting Ella’s success in the style world, stating, “Her talent and imagination understands no limitations. In the short time that we have actually been familiarized, our takeaway is that it would be an injustice to the world for her to not show everybody what she is capable of inclusive of and beyond style.”

As Ella put it, ” I understood the coat would be a hit due to the fact that I enjoyed it so much, and I think that’s all that really mattered to me … However I don’t think anyone expected the kerfuffle it caused on the web.”

Hers isn’t the only finalizing to come out of Inauguration Day. As previously announced, poet Amanda Gorman likewise tattooed a contract with IMG Designs. Gigi even offered the performer a really passionate shoutout on her Instagram Story, composing, “WERK,” “FAAAAAM” and “MAJOR.”

It seems the modeling industry is prepared for the shakeup.

Peacock is live now! Take a look at NBCU’s new streaming service here.


Please enter your comment!
Please enter your name here