What just taken place? As the third-party market for brand-new consoles and PC hardware continues to grow, some are starting to wonder if standard sales channels should be done away with.

” There would be much indignation at reported rates out of the gate, but eliminating intermediaries ought to net out better for customers in the end,” Carmack included.

Given shortages and speculators on things like 3090 GPUs and brand-new consoles, it appears like we truly would be better off with a transparent auction system straight from the manufacturers and a more efficient market. The world of sales channels prevented that in the past, but we

— John Carmack (@ID_AA_Carmack) February 19, 2021

There’s a lot to digest here, so let’s take it a bite at a time. For those who haven’t been keeping up with the video gaming and hardware markets since late, both are facing multi-faceted retail concerns stemming in part from:

  • Chip shortages due to the pandemic
  • Retailers limiting sales to the Internet due to the pandemic
  • Scalpers using bots to buy up all the online stock and reselling for substantial earnings
  • A thriving crypto market that is bring in amateur miners

Carmack isn’t incorrect to consider loud about how to remedy problems currently impacting consoles and PC hardware, however the solution he provided has numerous flaws.

Offering directly to customers through auction would efficiently eliminate scalpers, however that doesn’t fix anything from the purchaser’s viewpoint.

That opens a whole brand-new can of worms.

Makers have one job: to make items.


Please enter your comment!
Please enter your name here