Do not bother looking out for Budweiser’s well-known frogs or Clydesdale horses throughout Super Bowl LV– the Anheuser-Busch company will not be airing commercials for its flagship brand name during the big game on February 7.
The mega-brewer is just one of the lots of major companies that have actually decided, this year, to scale back from the typical sort of hit Super Bowl ads.
As we pointed out previously in this post, Anheuser-Busch isn’t the only company rethinking its Super Bowl ad strategy.
Coldplay performs during the Pepsi Super Bowl 50 Halftime Program at Levi’s Arena on February 7, 2016, in Santa Clara, California.
Ezra Shaw/Getty Images
Hyundai revealed plans to avoid its Super Bowl ad at the top of the year.
Do not anticipate a luxury automobile commercial from Audi at the Super Bowl this year– in a declaration to Newsweek, a company spokesperson stated it would be utilizing this year to focus on its future undertakings.
” For more than a years, Audi has been proud to bring our brand’s story to one of America’s greatest cultural stages– the Super Bowl.
The females’s appeal brand has aired Super Bowl commercials for the previous two years. Nevertheless, this year, Procter & Gamble, Olay’s moms and dad company, will apparently remain the Super Bowl. According to an AdAge report published in early January, the company has not bought airtime; rather, it’s obviously concentrated on running promos associated with the International Day of Women and Girls in Science, on February 11.
Newsweek has actually connected to Procter & Gamble for additional remark.
Avocados From Mexico
Avocados From Mexico [AFM] has aired heartfelt commercials throughout the past six Super Championship game, but its streak will end with this year’s bout.
” We are taking this year to transform ourselves and redefine our technique,” Alvaro Luque, President and CEO for AFM, stated in a statement to Newsweek “AFM has an aggressive advertising and marketing strategy in location to enhance the sale of avocados for this important occasion. We broke our own record importing 78 million pounds of Avocados From Mexico in one week! We will return with an ad in the Super Bowl in 2022.”
The pizza company joined the Super Bowl industrial wave in 2020, and already it’s taking a timeout. Little Caesars’s chief marketing officer Jeff Klein said the company would skip this year’s game, telling Expression in a January podcast interview that the business doesn’t have a major brand-new message to share.
” I believe you’ve got to have something truly important to state,” Klein stated. “We’re not a brand that has an issue with unaided awareness.”
While there are no strategies to treat clients to a commercial throughout this year’s game, Little Caesar’s is still preparing something unique for video game day.
” We intend to be back quickly, but we’re sitting this one out this year. We’re still incredibly delighted about the huge video game, so we’re treating everybody in America to totally free crazy bread that day with any pizza purchase when they buy on our app and utilize the code FREECB,” a representative for the pizza business informed Newsweek on Monday.
While there will be no main Pepsi commercial throughout the Super Bowl itself, the beverage company is hectic hyping its annual halftime program, which this year includes the Weeknd. Recently, the soda giant shared a TELEVISION spot constructed around the “Blinding Lights” vocalist’s upcoming halftime efficiency, and launched an accompanying site.
” Over the past decade, the Pepsi Super Bowl Halftime Show has become one of the most expected, viewed, and discussed moments in music and entertainment. So, this year, rather of purchasing a standard 30- second in-game Super Bowl ad, we decided to double down on the 12 minutes Pepsi already has in the middle of the video game– the Pepsi Super Bowl Halftime Program,” Todd Kaplan, Pepsi’s vice president of marketing, stated in a business statement shared on January11 “Coming off of a year that was mainly devoid of live music, we are reimagining the Pepsi Super Bowl Halftime Show to ensure fans can experience The Weeknd’s efficiency in brand-new manner ins which have actually never ever been done before, with lots of special access and material leading up to the program.”
Pepsi Co. will likewise still run ads during the Super Bowl advertising some of the other brands under the company’s umbrella, including Mountain Dew and Frito-Lay.