Disney announced during its virtual shareholders meeting in March 2021 that the business had actually reached 100 million customers, taking 16 months to hit that target because its November 2019 launch.
With these numbers, enhanced by material like WandaVision, which reportedly was the most-watched program of the year up until now (per a report commissioned by Variety), the streamer has actually quickly emerged as among the biggest competitors to Netflix.
Although Netflix presently has more than double the subscriber base of Disney with 200 million customers all over the world, it took significantly longer to get them. The service first launched its video streaming in 2007 as a free add-on service to its over 6 million DVD rental subscribers– reaching 100 million subscribers a years later.
Naturally, Netflix likewise essentially created streaming as we understand, so a slower subscriber build is to be anticipated as the service needed to introduce the world to the concept of streaming. Disney , on the other hand, entered into an existing streaming universe with massive name recognition, big investment and an unequaled archive of iconic brands and intellectual property.
At the start of 2021, the main streaming services reported the list below numbers:
- Netflix: 200 million subscribers
- Amazon Prime Video: 150 million
- Disney : 95 million
- Hulu: 40 million
- HBO Max: 40 million
- Peacock: 30 million
Disney is quickly overtaking the largest two streaming services. While Netflix boasted a development of 8 million in the last quarter of 2020, Disney added 20 million in the exact same time. Numbers for Amazon Prime Video are less clear– we understand that 150 million users have access to Prime Video through their Amazon Prime subscription, however how many of them are simply using this service for its totally free shipment of packages is less clear.
Speaking of Disney ‘s stratospheric success in a press release, CEO Bob Chapek said, “the enormous success of Disney Plus … has influenced us to be much more enthusiastic, and to substantially increase our investment in the development of premium material. We set a target of [more than] 100 brand-new titles per year, and this includes Disney Animation, Disney Live Action, Marvel, Star Wars, and National Geographic.”
Even Netflix themselves have actually praised the success of the Disney streaming service. After the service announced 50 million customers just five months after launching, Netflix co-CEO stated during their quarter earnings conference call, “Over 20 years of seeing various companies– incumbents like Hit and Walmart and all these companies– I have actually never ever seen such an excellent execution of the incumbent finding out the brand-new method and mastering it … To see both the execution and the numbers line up, my hat’s off to them.”
The success of Disney can in the majority of part be put down to 2 aspects: Major releases like Hamilton, the streaming launching of Frozen II, The Mandalorian and WandaVision, and a major push into countries like India and Indonesia, where users pay much less than their American equivalents (and much less than they provide for Netflix), however where enormous markets are readily available.
These rock-bottom prices have made Disney dominant in India, with over 25 million customers in the nation to the 5 million that Netflix has. In November, Fortune reported that one quarter of all Disney subscribers and one half of brand-new customers are in India and Indonesia.