2 progressives have struck the very first blow in their pillow battle with Donald Trump advocate Mike Lindell.

Great Pillow was released online this week to match the Lindell-run bedding giant MyPillow.

The start-up was established by gun-control activist David Hogg and software engineer William LeGate as Lindell continues to face heavy criticism for spreading out election conspiracy theories.

Twitter prohibited Lindell’s individual and MyPillow service accounts last month during a crackdown on misinformation in the wake of the U.S. Capitol riots. At the time, MyPillow had about 45,800 Twitter fans.

That figure was gone beyond by Excellent Pillow’s account within 12 hours of its first tweet on Tuesday afternoon. It had actually amassed more than 59,000 followers by the time of publication.

Hogg, a survivor of the Parkland school shooting, revealed the idea for the business recently.

“[LeGate] and I are going to show that progressives can make a much better pillow, run a better organization and aid make the world a better place while doing it,” he tweeted.

Responding to early reports that Hogg and LeGate were planning to release a competing company, Lindell informed Axios: “Helpful for them … nothing incorrect with competition that does not infringe on someone’s patent.”

In an update on Tuesday, Great Pillow’s founding duo said the company would be committed to supporting charities, being sustainably sourced, using just American unionized makers and other pledges they described as “Excellent.”

” This relatively simple idea stems from the state of mind that everybody deserves a Great night’s sleep, coupled with the belief that we should have to feel Excellent about the brands we select to support,” they wrote.

” Good Pillow’s commitment to being a quality, ethical and sustainable company exists at the leading edge of all our business choices big and small.”

A search of the U.S. Patent and Trademark Office database does not reveal any brand-new company being signed up under the name Good Pillow or a version.

MyPillow and Lindell have dealt with a reaction in recent weeks as he continues to push unverified theories that the 2020 election was rigged.

Last month, quickly after the Capitol riots, the MyPillow CEO was photographed on his method to a meeting with Trump at the White Home, holding notes that seemed to promote martial law.

A strapline on Good Pillow’s site checks out: “we like pillows who do not overthrow the us government ✌.”

Considering that the pictures emerged, major sellers consisting of Bed Bath & Beyond and Kohl’s have dropped MyPillow items, citing poor sales.

Thousands of people have actually also signed a petition getting in touch with business to stop equipping the brand name. The project continues to attract support and has actually acquired almost 90,000 signatures in four weeks.

MyPillow CEO Mike Lindell at White House
MyPillow CEO Mike Lindell waits outside the West Wing of the White Home on January 15.
Getty/Drew Angerer

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